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The business world is very dynamic, changing at a very rapid pace. What used to work before maybe ineffective today, this begs the need for making data-driven decision in your business. Data-driven decision making involves the use of data to inform and guide the decision-making processes of your business. This is as opposed to the traditional method of relying on mere feelings or intuition. One crucial aspect of this is conducting market research; this provides your business with insights on the needs of your customers and what is moving the market presently. It also lets you know what your competitors are doing, and how you can do better.

In this article, we will look at the importance of market research in corporate strategy, and how it gives your business an edge over your competitors & how entrepreneurs such as Bill Gates, Grant Kelley make the most of it: 

How Market Research can help your business

Market research is your best tool as a business owner, it affords you the opportunity to study and understand your target audience. By collecting data on your customers pain points and preferences, you can tailor your services and products to address their needs. This is helpful in price determination and in formulating marketing strategies. This is particularly helpful in ascertaining if you are offering the right product to the right audience or in determining if you should change your offering or audience.

A very critical benefit of market research is that it can help businesses identify new trends and opportunities as they spring forth in the marketplace. This includes change in consumer behavior, new technologies or change in regulations. What distinguishes you from your competitors is your ability to know these things early and make something positive out of them, even before others come to knowledge of it. For example, if you notice a new trend towards a particular product, the right step will be to invest your business in making that product or offering that service, and making a headway before others.

Challenges of carrying out Market Research

Of course, something with this much benefit cannot come easily, other wise every business person will be practicing it. It can be time consuming, and costly at the same time, you will want to give up at some point, but think about what you are giving in to. Are you giving in to a business life of struggles with your competitors? Your best bet is to persevere and reap the fruits of a successful market research.

How to carry out effective Market Research

There are various ways to carry out an effective market research, each depending on the needs and goals of your business. One of the commonest approaches is to conduct online surveys, as well as gather feedbacks directly from customers.

Another great approach would be to analyze data from social media, and search engines. This will give you an insight and a better understanding of consumer behavior. It is not enough to carry out extensive market research, results from this research should influence your decision making, only then can it be said to be effective and successful.

Conclusion

Market research is essential for every business that is interested in staying ahead of competition. Without the ability to carry out market research, the likes of Grant Kelley who have conquered the business world, would never have been able to accomplish such great feats. Only through carrying out market research, can you determine market trends, and create effective strategies for your business. Conducting market research may appear difficult at first, but bear in mind that the benefits outweigh whatever costs you may incur.

Cryptocurrency is one of the world’s rapidly-evolving assets that investors shouldn’t miss. Their volatility can increase your profits at any given time. Non-Fungible Tokens (NFTs) are increasingly becoming the top choice for crypto investors because of the asset’s unique performance, supply and demand structure, and the possibility to increase in value in the next 5-10 years.

Unfortunately, many NFT creators and minters use covert advertising and marketing by relying solely on word-of-mouth by other NFT collection investors to maintain secrecy and artificially increase the asset’s value. A transparent index that oversees cryptocurrency and NFT performances ensures everyone gets fair information that won’t leave them vulnerable to crypto and NFT scams.

This is the goal of the RHNI or Red Hare NFT Index.

The Lack of Evaluation Tools and Barometers

Currently, cryptocurrency and NFT investors lack the correct tools to evaluate the value of several NFT collections. Bored Ape Yacht Club is a highly-valued asset, but no index measures its underlying value except by looking at the buy and sell prices and the existing trading value for the assets. With RHNI, investors can evaluate the general sentiment on specific NFT collections, giving them great ideas to plan an entry and exit strategy while minimizing losses.

Other NFT indexes exist and evaluate the top 10 or 20 NFTs currently circulating and owned in the market. RHNI is the first Asia-oriented NFT index that will guide customer NFT sentiments in the region, making it easy to identify the right time to buy, sell, or hold. These indexes are helpful if you want to know investor sentiments regarding the highly-sought NFT prices, demand, supply, trading volume, and beyond.

Taking Away Investing Guesswork

Wise investors rely on exceptional tools to perform accurate technical analyses. These analyses compare a stock’s current performance to the top index’s trading performance. For example, the Dow Jones Index has the U.S. top companies listed, and investors take it as a selling sign if trading volume is high, the price is free-falling, and buy orders are few and far between.

With the RHNI Asia-oriented NFT index, you take away the guesswork involved in Asian and Western NFT valuation. You see the trading value, buy, and sell rate of NFT assets you own and are circulating in the market. By seeing local sentiment on various NFT collections, you can make the best investment decision to make you great profits or lose much of your investments.

Enables Index Investing

RHNI pools the top-performing NFTs in Asia and the West for easier price evaluation. More NFT indexes would mean more funds may build their indexes around them. In the future, we might see the S&P500 and Dow Jones equivalents in NFT.

Alternatively, these indexes can establish themselves in a decentralized manner. For example, RHNI has its respective governance token allowing it to become a DAO in the future with consensus built around the community’s perception of value.

Any index for cryptocurrency and NFT users acts as a measuring tool to guide investment decisions, minimize losses, and achieve transparency that can make the market easier and more accurate to understand.

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